Chloe Bloch
Chloe Bloch
SS'23 marked the advent of a new era in low-key luxury, urging for a renewed sense of ease and an emphasis on clothing that felt lived in and fully enjoyed. Downtown LA's unassuming streets served as the perfect canvas for this campaign, echoing the sentiment of the season, and resonating with the audience's desire for authenticity.
SCOPE: CAMPAIGN CONCEPT / CREATIVE / ART DIRECTION
Inspired by easy hedonism, reinforcing the idea of truly living in and enjoying our clothes, 00's skate culture silhouettes, vintage tees, and beautifully dishevelled party dresses that express an unbridled sense of freedom when worn as daywear. Setting a holiday mood via a soft clubby feeling. The location is part swimming pool, part skate bowl, conjuring an atmosphere that is more chill-out than main event.
SCOPE: CAMPAIGN CONCEPTING / CREATIVE / ART DIRECTION
Models SS23: Ajok Madel + Takfarines Bengana
Model High Summer: Jiashan Liu
Photographer: Chris Rhodes
Director: Belle Smith
Styling:Vincent Levy
Casting: Sophie Lynas
Make-Up: Holly Silus
Hair: Nikki Providence
Set Design: Romain Goudinoux
Production: Tui Lin + Paul Treacy